Volume I · The brand system

Burn slowly.
Live softly.

A small, considered identity for a small, considered candle company. Warm. Unhurried. Quietly luminous.

01 · Logo

The Mark

Clear space

Equal to the height of the wordmark cap, on all sides.

Minimum size

Print: 1.25 in · Digital: 140 px wide.

Backgrounds

Linen, Cream, or Taupe. Never on busy photography.

Don't

No drop shadows. No gradients. No recoloring the flame.

02 · Color

The Palette

Linen

#EBE3D5

Background — warm sand

Cream Card

#F2EBDD

Cards & surfaces

Muted Sand

#D9CFBE

Borders & dividers

Ember

#C97B3F

Accent — jar glow

Taupe

#4A4036

Primary / typography

Ink

#2A241D

Foreground text

03 · Typography

The Type

Display

Cormorant
Garamond

Weights: 400 · 500 · Italic
Use: Headlines, hero phrases
Tracking: −0.01em
Leading: 0.95 – 1.05

Body

Inter — Light, Regular, Medium

Hand-poured in small batches with cotton wicks and a coconut-soy blend. Each pour is finished by hand and signed with the batch number.

Weights: 300 · 400 · 500
Body size: 15 / 16 px
Eyebrow: uppercase · 0.25em
Numerals: Tabular for prices

V O L U M E I · T H E C O L L E C T I O N

04 · Voice & Tone

How it sounds

Carrie Candles speaks like a friend lighting the last candle of the evening. Warm. Unhurried. A little poetic — never precious.

“Burn slowly. Live softly.”
“A pour for the long evenings.”
“Made by hand, in small batches, in a quiet kitchen.”

+Soft sensory detail
+Short lines
+Gentle imperatives
+Honest provenance

Avoid

—Hype words
—Exclamation marks
—Stacked adjectives
—Cool, clinical language

Asset bundle

Take the brand with you

Logo files, color tokens, typography reference, and the full guidelines PDF — all in one folder.